The service that I offer is business consulting to let's say widget stores. One of the more specific services would be representation for someone purchasing or selling a widget store. One of the keyword matches I started out with was purchase widget store as a broad match expecting to get listed on searches for not only purchase widget store but widget store purchase (different order), purchase widget stores (plural), or even purchase a widget store (additional text). The only one of the above that works right now besides purchase widget store is widget store purchase (different order). It is not picking up any plurals or additional text. Well, I should say that right now it is picking up plurals because I have now added plural variations to my keyword list thus tripling my total keywords list. I don't want to have to think of every exact combination of text someone would have to enter. This is happening on a search where there are only 2 or so other advertisers or none at all in some cases so I shouldn't be getting beat out by other advertisers. I have tried to increase my budget and CPC on those items to no avail. The only other solution would be to increase my performance in Google's eyes but therein lies the problem. This search is so specific that I don't think it will ever attain a high CTR. I just want to ensure that if someone does do a search for variations on these keywords that it does show up. I'm even willing to pay a premium to do so but that doesn't even seem to be working. Any help would be appreciated. Thanks in advance. Sam
You may want to try not using the budget feature. Your ad may not show every time for plurals and other broad matches if Google thinks your budget is too low, sometimes budget needs to be riduculously high, but be careful. Also, have you added exact and phrase match for the keywords? If you have different bids for each type that can impact the CTR and impressions.
screenplaya is correct. the lower your daily budget is the lower your impressions will be. lets say you want $100 worth of clicks. You may need to up your budget to $1000 a day. And as Screenplaya has stated, "Be Careful".
smsnead1, Make sure you run through everything here, you may find the answer/solution to your problem.