I've set up a broad match campaign targetting a state name + keyword. florida shoes In this case I'm looking to get impressions at least for 'florida blue shoes', 'florida red shoes' etc, etc. The campaign has been running almost a full day now. All the keywords are 'Active' and the Budgeting Tool says I have enough in the budget. But when I go to Google and type in 'florida blue shoes' I don't show. Even on the third page. Don't show for florida black shoes either. But if I type in 'florida shoes' I'm there..only one showing. Anyone know if targetting a specific state somehow affects the way google shows you as a broad match? Does it act like exact match?
When you log into adwords, what position does the ad group show you at for the keyword? Does it show any Impressions? I've found the google tool for traffic estimating worthless. If you aren't bidding enough or have a high CTR, maybe your ad isn't getting shown?
Is this a regional campagin you set up? It would only show up if your ip address matched. Have you tried calling adwords or sending them an email?
Nope it's not regional. Whole of US. I'll try adwords as you've suggested...and will report back what they say.
I just tried the search terms you menioned above and see the same sites for each query. What's you're url? if you don't want to post it you can PM me and I'll take a look.
what is probably happening is that some of your competitors have bid up the more specific searches 'Florida blue shoes', etc. So when your ads do show they have a decent position. But for a lot of the more specific searches they probably don't meet the minimum bid.
Sorry about the 'blue shoe' thing guys..you know, try to put everything out there as widgets (don't know why, just thought of it as proper forum decorum) The term is actually 'florida care' and it turns out that Google wants me to be more particular. Here's the context of the online chat I just had with one of their google reps Your comments please: Joel: Hello Jim, thanks for your extended patience. I'm happy to help you with your Google AdWords account. Joel: Please note that with expanded match, your ad can potentially show on variations. Joel: However, there is no guarantee that it will show. Joel: Our system is determining the similarity of keywords to each other based on their performance. Joel: If the keyword variation is above this similarity threshold, we will show your ad. Joel: I recommend adding any important variations to make sure that your ad shows on them, such as 'florida care books.' Joel: Does this all make sense, Jim. Jim Bob: Joel, man I'm sorry, one sec Jim Bob: you were behind a few windows Jim Bob: let me read over Joel: No problem, Jim. Jim Bob: it makes sense but what about 'looking for florida care' Jim Bob: surely I would come up for that? Jim Bob: or elder care in florida Joel: Once your ad has gotten more activity, our system will be able to show it on more variations. Jim Bob: a suggestion to get it more activity would be..more time? more variations? Joel: It is dependent on the clickthrough rate of your keywords, and because you don't have one yet, it is not giving your ad the benefit of the doubt. Jim Bob: I see Joel: Yes, more clicks, essentially. Jim Bob: you used the term 'expanded match' is that 'broad match' Joel: Yes, expanded match is the feature that shows your ad on variations. Joel: I recommend adding more variations for now until you have accrued a CTR. Joel: These variations can include plurals. Jim Bob: If I add 'florida elder care' as a variation and that begins to attain some clickthroughs won't it be competing with 'florida care'; essentially competing with myself. And what will that do to the value of 'florida care' the phrase that I'd really like to match. Seems that 'florida care' will never obtain a good ratio if I keep competing against it with variations. Joel: 'Florida care' may not be a very good keyword, Jim. Joel: There are a lot of different kinds of 'care' that users could be looking for, unrelated to seniors. Jim Bob: true, but I'd be happy to take care of that after the fact with negative keyword matches. Jim Bob: you're asking me to kind of do the work before hand... Jim Bob: if I added negative keywords now would that be a way of adding 'variations' to my phrase Jim Bob: such as 'florida care' -body Joel: The easier way to get well qualified traffic will be to submit 3 word keyword variations. Jim Bob: got it. Alright. Thanks for your help. Joel: If the user types in 'florida care,' this keyword will get the click and impression. Joel: It won't be competing with your more specific variations. Jim Bob: right Jim Bob: as it does now Joel: You're welcome, Jim.
Basically, you need to get your ad campaign established and running for a while. It does take a while for the data to become available to Google in order to best target your ads.