I new in AdWords, so I was really shocked that Broad Match pretty much doesn't match anything except exact phrases. (Actually I was wondering for few days why my campaign doesn't get any clicks and gets just few impressions). It looks like if you have broad match on red tool, then you won't be displayed on any of next searches: buy red tool sell red tool red tool forum what is red tool etc. Did I understand it right? I have really specific keywords, so there is no way to get a lot clicks unless you use real broad match. Does it mean that I should add 1000 different phrases with my keyword in it, to increase number of impressions or is there an easier way? I found an article (http://publications.mediapost.com/index.cfm?fuseaction=Articles.showArticle&art_aid=59035) which says that Google have 'expanded broad match', but I didn't see anything like that in my account. Is there some special syntax for that? Thanks, Victor
Broad Match matches some broad matches, but it won't do all of them. I've never seen a detailed explanation of how it decides, but I think a good clickthrough rate is quite important? Expanded Matching is something that Broad Match also does, which will happen automatically if Adwords can think of some 'similar' words. It's not something you have any control over, and I've had to switch off broad match in the past on some campaigns, as the traffic has been abysmal. Other times it's worked quite well...
Ideally, your campaign should have all of the profitable words, and none of the unprofitable ones. If there are profitable words (or you think there might be), then you should certainly try them. Remember, if you use up your daily budget, you can always remove the worst performing keywords, or even better, reduce your bids.
When use broad match for red tool, following searches should be displayed like buy red tool sell red tool red tool forum what is red tool If you use broad match for red tool, anytime when people search red or tool, your ads will be displayed, it is totally untargeted. You may have high impression, but you may have very low CTR, that will hurt your record in adwords.
a search for "red" or "tool" shouldn't show your advert, as the keyword is "red tool". Broad match should show all results containing BOTH keywords, though it tends to apply rules to this. It'll also look for terms that it thinks mean the same, like "scarlet tool", "red equipment", etc.
one question. Should we make different ad group for all the keywords with exact match if time permit . As far as I understand that if I allow broad match for "red tool" then i have to pay the cpc of "red tool" for keyword like "buy red tool" or "red tool forum", which might have been a lot cheaper if we would have created separte ad group for them ( ie for "red tool forum" , "buy red tool")
You are almost always going to be better off if you exact match as many terms as you can, so bidding on [buy red tool] will give you a better cost per click than a broad match on 'red tool'. Google rewards a more precise form of matching with a better QS, I've been told...
I think the best approach is to broad macth all your keywords and then add plenty of negatives! regarding the example if you have "red tool" broadmatch this kw will come up for "red tool forum" "red tool job" etc
It can be, as long as you know what the appropriate negative keywords should be - analytical software is useful to see what terms people are actually searching for, but if you don't have it, some of the negative keywords can be far from intuitive sometimes... And as for expanded matching, it's nigh on impossible to tell what keywords you are appearing for...
It looks to me that broad match doesn't always match what you expect. For example if your have broad match for blue widget, it can match red widget, but won't match buy blue tool.
OK. Here is some basic question: What will be the difference in results between: red tool - and - [red tool]