I use all three match types in the same ad group, because I learned: "the most correct way is to use all three broad, exact and phrase simentaneously which always result better ctr and high clicks rate" But, if you analyse the broad and phrase, it's says: "Note: in this diagnosis the search widgets did not trigger this keyword. However, another keyword in this ad group ( [widgets] ) is triggered by this search." Only the the exact match works. I also tried to separate creating three ad groups for each match type, in this case the analysis says: "No Your ad isn't being shown for this keyword because there may be other ads that are ranked higher and have similar keywords." However, I can see more impressions for every match with this solution. Why it says the ad isn't being shown? So, what the best strategy? May I try to use just one match type, depending on what kind of search I want to capture?
Please know that, each of your keywords should only appear once in your AdWords account. Having a keyword appear multiple times makes your account statistics difficult to interpret and indicates that your account structure could be improved. If your keyword appears in multiple ad groups: Only one ad from your account will show when a user searches on that keyword. AdWords system uses the Quality Score (or relevance) and cost-per-click (CPC) bid of the keyword in each ad group to determine the keyword's Ad Rank in each ad group. Only the keyword with the highest Ad Rank will be allowed to trigger an ad from its ad group. If you have the same keyword with different match types in a single ad group, the most restrictive match type that can trigger the ad on a given search query will be attributed the statistic. For example, if your ad group had the keyword 'green apples' as a broad match and a phrase match, a search query for 'ten green apples' would be able to trigger your ad on either keyword. The phrase-matched version would be attributed the impression, however, because it is the more restrictive of the two. I will advice you not to use all match type simultaneously. Hope this will help All the best
There is absolutely no problem with having the same keyword with different match types. You should not have the same keyword with the same match type more than once, as this will lead to confusing results, but if I am bidding on a keyword on Phrase Match, I almost always include it on Exact Match (or negative Exact Match, on occasion) as well. The performance is often very different, and this gives you the flexibility to bid accordingly. Sometimes I'll give them separate Adgroups as well, if I want to write specific adverts for the Exact Match version, but that's up to you. Regarding the message that you received, that's not a problem at all. It relates back to what Anshu said. If you are bidding on widgets on Exact, Phrase and Broad Match, and you check to see if your advert appears on Broad Match, then it will always give the message that you saw, since what Google is doing is searching for the keyword (in this case, widget) and seeing whether your keyword triggers the advert. But the Broad Match won't trigger the advert, the Exact Match version will (which is what Google is telling you). If you want to see whether your advert triggers for Broad Matches (and it will vary from Search Query to Search Query), the only ways to tell are to search for a Broad Match that you want to appear on, using www.google.com/adpreview, or check your Search Query reports, to see which searches generated clicks. All of that said, you KNOW that the Broad Match is working, as it is generating impressions - it just isn't triggering for the exact keyword (as the Exact Match will trigger). One final point on this. I totally, absolutely, disagree with the statement "the most correct way is to use all three broad, exact and phrase simentaneously which always result better ctr and high clicks rate". It will absolutely NOT improve your clickthrough rate. But then, maximising your clickthrough rate shouldn't be your objective. If you want to use Broad Match effectively, you need to understand what it's doing, and how to use it. You must run regular Search Query reports, and add in negative keywords. Google includes Expanded Matching in with Broad Matching, which can severely damage your campaign.