Recently when I've analized certain keywords (using the magnifying glass) I've gotten a result similar to this one: "Keyword Analysis: car Note: in this diagnosis the search car did not trigger this keyword. However, another keyword in this ad group ( [car] ) is triggered by this search." Does that mean that car (broad match) and [car] (exact match) are treated the same? I would think that for example the query "blue car" would only trigger the keyword car (broad match) and not [car] (exact match). What are your thoughts on this? Have you noticed this yourself? With single word keywords it's certainly no use bidding on "car" (phrase match) - but I would think it would be smart to bid on both broad match (car) and exact match ([car]). - Hannes
This means that broadmatch and exact match keywords are treated (almost) the same for quality score purposes. If you actively run both exact and broad the quality score will be the same for both keywords. NO, only quality scores are shared between the two. You are correct here. But also keep in mind the there is no more broadmatch, it is called expanded broadmatch, meaning that your ad can be shown on synonyms etc... Example: car expanded broadmatch can trigger "hybrid vehicle". Rarely, blue car can be broadmatched to blue skies not a lot, but it happens. So be carefull with expanded broadmatch, if you use it make sure you look at your search query report and use not relevant searches as negative matches in the future. Good luck, i hope i answered your question.
Oh, ok, so you think that what Google said in the analysis only applied to the quality score? That could be it... It's just because they said "did not trigger" I understood it like car (broad match) was never used and only [car] (exact match) - meaning that my ad would not appear for the query "blue car". Thanks
Regarding the question of bidding on 'car' on exact and broad match, there are only two benefits. 1. You can get some idea of the clickthrough rate on the exact match, which determines the keywords minimum bid quality score on all match types. 2. You can set different bids, which is useful if the keyword converts better/worse, or appears in a much different position. There is no impact on the Quality Score of splitting it out.
expanded broad match is when users search on keywords.. ads which cater to what the user searched before will also be displayed... Suppose I search for Golf and then for gifts.. then ads which say Golf gifts will also be shown...
You lost me there a bit. Expanded Broad Match refers to Google looking for other terms that mean the same thing as yours. For example, if you are bidding on "tennis shoes" on Broad Match, Expanded Matching would show your advert for "tennis sneakers" or "tennis trainers" (in the UK, at least), but not "tennis players" or "tennis coaches". http://adwords.google.com/support/bin/answer.py?answer=6324&query=expanded&topic=&type=f&onClick=