Hey All, The company that I am working for very badly is need of online brand reputation. 2 out of top 5 results on Google SERP is negative reviews from its customers for search based on the company's brand name. As an in-house SEO, I am constantly working on the natural link building and other SEO activity. But the higher management is very keen on conducting reverse SEO to obtain immediate outcomes - meaning the search results to ONLY have positive posts or articles and business profiles. They have also approached an external SEO agency to get some links. However, they want to see more links build for the primary keyword (brand name) in a weeks time. Is there any other shortcut way other than contacting blog webmasters to place links for us? The company is ready to pay for links too.(which is not agreeable to me) I am sure many of us have faced similar situations. Any valuable inputs will be very helpful. Thanks in advance!
DO NOT BUY LINKS!! Explain that to effectively build a more positive brand reputation, they need to replace the current search rankings with results that are positive (community events, testimonials, etc...). I am assuming that these search terms have a very small amount of competition so it should not be hard at all. Hope this Helps, Nick B.