Breadcrumb Navigation - Is It Worth It?

Discussion in 'Search Engine Optimization' started by Synchronium, May 2, 2009.

  1. #1
    Hello,

    I've currently implemented a terrible attempt at breadcrumb navigation. It looks rubbish and basically consists of "Home > Category > Subcategory > Current Page"

    Have a look here for an example: http://www.coffeesh0p.com/entheogens/kratom/krypton_kratom_mitragyna_speciosa_50x_extract_3g-kr004/

    So, I was thinking of changing this to look and function a lot better, but I was wondering about the impact this might have on my SEO efforts.

    I plan on turning each item in the navigation list into an actual html list (.syled to look awesome, but that's not important). Under each item, I also intend to have another list containing all the subcategories found for each item which is invisible until you mouse over the item in question.

    It will look and function a lot like this: http://phoenity.com/newtedge/horizontal_nav/ (although that doesn't seem to work in IE7). The actual HTML list will be very simple and will look a lot like the following:

    <ul class="nav">
    <li><strong>a navigation item</strong>
    	<ul>
    	<li>a navigation list item</li>
    	<li>...</li>
    	<li>...</li>
    	<li>...</li>
    	</ul>
    </li>
    <li><strong>a navigation item</strong>
    	<ul>
    	<li>another navigation list item</li>
    	<li>...</li>
    	<li>...</li>
    	<li>...</li>
    	</ul>
    </li>
    <li>...</li>
    ...
    </ul>
    
    HTML:
    So, I was wondering, would having a massive list of links above the content be worse in terms of SEO, compared to the simple ">" delimited string I have now?

    Also, for similar deep subcategories, the majority of the code for the new navigation will be the same. Will these pages be more likely to trigger any kind of duplicate content penalty?

    Thanks in advance. Rep awarded for well thought out replies.
     
    Synchronium, May 2, 2009 IP
  2. Synchronium

    Synchronium Active Member

    Messages:
    463
    Likes Received:
    15
    Best Answers:
    0
    Trophy Points:
    58
    #2
    No one has anything valuable to say?

    I remember a time when this place wasn't filled with "how do I get more traffic" and "wut r link building?" posts; a time when decent SEOs had something worthwhile to offer to the conversation.

    :(
     
    Synchronium, May 2, 2009 IP
  3. SEOibiza

    SEOibiza Peon

    Messages:
    1,197
    Likes Received:
    43
    Best Answers:
    0
    Trophy Points:
    0
    #3
    lol, that must have been some time ago :)

    depends what you mean by massive I would think, but no I wouldnt worry about dupe filters etc as long as theres enough content below.

    because of the CSS we have our main site nav and r/h column nav and boilerplate text above the content and it isnt hurting us in anyway.

    I also see well ranking sites like this, and a lot worse, all the time. I'd say try it, it'll probably be alright, just back up the old site ready for a swift reversal should anything go wrong :)
     
    SEOibiza, May 2, 2009 IP
  4. jitendraag

    jitendraag Notable Member

    Messages:
    3,982
    Likes Received:
    324
    Best Answers:
    1
    Trophy Points:
    270
    #4
    I really like breadcrumbing, however if you have more than 4 levels, you might want to use ellipsis ... to denote there are more categories in between.

    Each specific page is pointing to a more generic topic and also pointing back to homepage, makes navigation easy and also defines relations between pages.
     
    jitendraag, May 2, 2009 IP
  5. chandi786

    chandi786 Peon

    Messages:
    94
    Likes Received:
    0
    Best Answers:
    0
    Trophy Points:
    0
    #5
    I agree with Jitendraag.
     
    chandi786, May 3, 2009 IP
  6. kiranvoleti

    kiranvoleti Peon

    Messages:
    40
    Likes Received:
    1
    Best Answers:
    0
    Trophy Points:
    0
    #6
    It is very important for a big information websites.
     
    kiranvoleti, May 3, 2009 IP
  7. lindamood1

    lindamood1 Active Member

    Messages:
    1,705
    Likes Received:
    5
    Best Answers:
    0
    Trophy Points:
    78
    #7
    2nd option is better from seo point of view.
     
    lindamood1, May 3, 2009 IP