This morning i had a mail seoecifying five things... Five Secrets of Branding: 1) Know your "brand-lationship"--the context of which your audience is engaged with your brand. 2) Understand how your audience perceives your brand. 3) Be aware of how your brand "appears" to others when it lands in the inbox. 4) Establish and follow through with an engagement program. 5) Have a disaster recovery plan. nice approch for branding on email marketing...thankx to Media post news letter.