Have people had much success using brand names in their keyword phrases? It seems as though the competition would be rather fierce, even for niche markets, given that the brand itself or a reseller like Amazon would likely sell it and soak up the traffic.
I'm having some pretty good success with an iPhone site, revenues in low x,xxx a month. But I opened it BEFORE iPhone was launched, so that must be the reason. I think opening a site about a brand new brand/product is a good idea. However if you're trying to get yourself LATE into the game on a well established brand/product, forget about it. That's why tech webmaster always follow new product launches so closely
Sounds like a very good idea to me. I've seen heavy advertising competition for brand names, so you might think the clicks would be good.