Brand Marketing!!! What & Why??

We all are familiar with “logo”. We also know that a “logo” represents a “Brand”. Do we know what a vital impact role it plays in creating a Corporate Identity? The fact is, it has a Phenomenal Existence in the world of Corporate Business. It builds Credibility to the employees, potential customers and existing customers. So a Branding Strategy has to be employed to make the “logo” effective. Otherwise it would just be a Stupid thing.

The smartest way to develop a company’s branding IMAGE is through utilizing its Internal market. The internal market is UNDER the same ROOF of the company. Simply, a company’s internal market is its Employees. So the company should be gaining the faith of its employees as far as Corporate Identity is concerned. If the employees grow in respect for the company as well as for its BRAND, they’ll ultimately be the Voices for the Company and that will make an Outstanding IMPACT on the External Market.

By implementing some Promotional activities, a company can get a POSITION in the Mass Market. Once the Clients’ Loyalty to the BRAND is Achieved, the task is only Half done. The company then has to prove how Stable and Serious they are doing in Business and how much they care for its Valuable clients. And off course, gaining faith and counting profit – that’s not all about business. It’s something more than that. It’s about gaining Customer’s Satisfaction through Business. A satisfied client positively reacts whenever or wherever The particular BRAND is Visible and also Associates. That’s because a Bond is being developed between the company and the client by BRAND marketing.

 

I think you're making something more complicated than it needs to be.

Find out what customers want. Deliver it. You have brand.

 

Company's logo = Representation of company's tradition and values.

for example Google.com logo - simple. Their products are simple as well.

 

I plan to create a logo for my own site, one thing I have been missing out on is branding an image rather than just a niche.

 

Quite an accurate description, bornic!
It is a textbook-like explanation of the nature and the reason for the terms "logo" and "brand".
In my opinion, it is something that every aspiring entrepreneur should keep in mind with the reference to his/her own company. Anyone to support me on this?