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Brand Impressions Dropped on Adwords

Discussion in 'Google AdWords' started by Matthew Lowson, Jun 7, 2018.

  1. #1
    Hi all,

    I am running Brand search campaigns for my e-commerce business. We have seen a YOY decreases over the past few years in PPC impressions for our branded terms and we're trying to get our heads around what the causes of this may be.

    Competition is not an issue or our search impression share but we still see year on year decreases.

    As we have grown our PPC accounts over this period, usually you would expect an increase in brand impressions due to return visitors/purchasers searching for us directly but this does not seem to be the case.

    My initial thoughts were that it is simply a change in the way people shop online with a tendency to initially use comparison sites/Google shopping etc. and changes in web browsers to autocomplete urls etc.
    As yet, I have not found any data/articles to support these theories so was wondering if anyone had any insights or similar trends with regards to their brand PPC.

    Any help you could offer would be appreciated.


    Matthew Lowson, Jun 7, 2018 IP