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Brand awareness strategies

Discussion in 'General Marketing' started by Leadnetwork, Apr 20, 2021.

  1. #1
    Hey Guys, I'm just wondering if you know any effective brand awareness strategies.
    I know that social media is a great place to make your brand/company more recognizable, also reviews and articles are good, but maybe you can advice something else, like more out of the box?
    SEMrush
     
    Leadnetwork, Apr 20, 2021 IP
    SEMrush
  2. qwikad.com

    qwikad.com Illustrious Member Affiliate Manager

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    #2
    In your face advertising - again, again, again, again and again. As someone on this forum pointed out, it takes at least 8 adverts (of a particular product) for a person to start paying attention to what's being advertised. There's no such thing as too much advertising. You want people to be aware of your brand? Keep hitting them in their faces with it.
     
    qwikad.com, Apr 20, 2021 IP
    sarahk and Leadnetwork like this.
  3. Leadnetwork

    Leadnetwork Member

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    #3
    You know, it's more about publishers attention than just a regular audience, but I guess the answer will be the same - advertising
     
    Leadnetwork, Apr 20, 2021 IP
  4. sarahk

    sarahk iTamer Staff

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    #4
    Before you spend a ton of money, make sure your brand awareness goals are appropriately targeted.

    On Twitter, I get ads for farming machinery that I will never, ever need to buy. Brand awareness is wasted on me.
    Promote motorbike accessories and brand awareness starts to be important. There's a brand Klim that I saw someone wearing a while back, I checked out their website and then forgot they existed. Last weekend met someone with their gear and discovered that a local influencer wears the same gear and found out where a stockist is. I won't need to buy for a while, but I've now had 5 exposures to the brand and I'm now more likely to remember them when I seriously start the purchasing process.

    A company I was associated with wanted to get a mascot that could be used on all advertising to tie it together and build brand awareness. Think Michelin Man. Except that the product was niche and the advertising budget to generate sufficient familiarity with the mascot was way, way beyond anything the company could justify.

    Let us know what the product is (it's ok to be vague) and the target market and we might be able to help.
     
    sarahk, Apr 20, 2021 IP
  5. Elisa Sangster

    Elisa Sangster Greenhorn

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    #5
    Hi, may I know your niche? But, I could say in general, a marketing campaign is one of the strategies that effective to increase brand awareness. Can you explain in detail your target/your product? Maybe I can help you, or just reach me privately.
     
    Last edited: Apr 20, 2021
    Elisa Sangster, Apr 20, 2021 IP
  6. Eric Donald Davenport

    Eric Donald Davenport Member

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    #6
    Well, I don't know your target audience, Product, service, or niche. However, You must be customizable. Go through deep dive competitor analysis research to know what they are doing. In addition, Start specific market campaigns with something special so people can easily approach your brand and know your perspective. How you can help them.
     
    Eric Donald Davenport, Apr 20, 2021 IP
  7. jrbiz

    jrbiz Acclaimed Member

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    #7
    When I think in terms of branding, my first thought goes to Public Relations. Can you develop a media pitch that ties in your brand with a hot current topic or event? E.g., I believe that there are Summer Olympics Games this year in Japan. Can you provide a reporter/editor with a publication that targets your markets with a news or feature story around your product/service and tie in something to do with the Olympics?

    Best part about this approach? This can be done without funds; just needs some creativity in developing a news story and a lot of legwork pitching it to the media.
     
    jrbiz, Apr 22, 2021 IP
  8. robertbrownn

    robertbrownn Peon

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    #8
    Currently, Social media is the best way to boost your brand visibility. Instagram is the trending social media platform that is used to increase brand visibility. But you require a lot of time and effort at the initial level to build up brand awareness because you require thousands of followers and post likes to reach your targeted audiences. But if you don't have time then you can buy Instagram followers and post likes from the trusted suppliers and if you are looking for the trusted social media service providers then Famups is the best place for you. Visit them and boost your brand visibility.
     
    robertbrownn, Apr 28, 2021 IP
  9. Leadnetwork

    Leadnetwork Member

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    #9
    Basically, it's a lead generation platform in payday/installment loan space, we are dealing with publishers and lenders, so the goal is to attract more experienced publishers from payday niche. It's a really narrow market but quite profitable for publishers.
     
    Leadnetwork, Apr 29, 2021 IP
  10. charleshubbard

    charleshubbard Greenhorn

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    #10
    With proper use of social media, you can increase your brand awareness.
     
    charleshubbard, Aug 17, 2021 IP
  11. lillianmays

    lillianmays Peon

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    #11
    There are a lot of ways you can increase brand awareness. One of them is to run ads on the social networks.
     
    lillianmays, Aug 18, 2021 IP
  12. susiparker

    susiparker Greenhorn

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    #12
    If your product is related to B2B, you can use LinkedIn as it's a great platform for networking and brand awareness. You can find and reach out to relevant audiences using LinkedIn automation tools.
     
    susiparker, Aug 18, 2021 IP
  13. Cille

    Cille Peon

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    #13
    Hello,

    I have been working on our website to build our online identity.
    We are working B2B and use linkedin and facebook alot.
     
    Cille, Aug 25, 2021 IP
  14. Brackwom

    Brackwom Greenhorn

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    #14
    Effective brand awareness strategies:
    Develop a voice for your brand, start a podcast, give something away for free or take part in the brand partnership.
     
    Brackwom, Aug 25, 2021 IP
  15. robertbrownn

    robertbrownn Peon

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    #15
    If you want to increase your brand awareness then you require lots of likes, followers, and video views. If you are not getting likes and followers etc after giving lots of time and effort then buy likes and followers is the best way. So, Famups offers real likes, followers, and video views. Visit them and choose the best packages.
     
    robertbrownn, Aug 26, 2021 IP
  16. Priya ds

    Priya ds Greenhorn

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    #16
    You can advertise your brands on other websites, paid ads, local marketing
     
    Priya ds, Sep 14, 2021 at 10:49 AM IP