Okay Im puting this up coz I havent recieved a reply to this qustion in another thread Is there any tool in there to analyse brands on the Internet?? We value websites on the basis of PRs (Incoming links) and ALEXA (traffic), but dont we also need Brand Exposure analysis to value websites?? any one???
How do you propose to do brand exposure analysis ? A well known brand on the internet is bound to have good PR and high traffic The only way we could rank brands is to do a survey, and that would be impossible.
oh!! in that case, every site tht gets an incoming link from lets say, Yahoo.com (hypothetically), is bound to be (a). Relevant and (b). Traffic rich, ... with that logic we dont need a PageRank and Alexa... Do we>>?? justa thought no offence!!
that been said dont we have some tool to evaluate brands and consider some value before buyin & selling our websites??