Hello, I signup with adword i suppose it was link will give $50 bouns but in adword panel i see cost$5 and Adjustment $-55.00,Outstanding balance $-50.00 I suppose it should be plus+ not minus? What's the most important steps i should consider with compaign management?
1) Start with a large keyword list 2) Start with a small budget maybe $10-20/day. Run your campaign for a month and see which keywords are getting good click-throughs and more importantly, are converting into leads or sales. Then increase your spend on these specific keywords.