Lower Bounce Rate is good. It mean many visitor are coming on your site and read your content. High Bounce Reate is not good. It mean visitor are coming bt they are not read your site content or link your site.
Okay so to make it clear on this thread: there is no clear answer here, it's in the grey. The only reason i say that is because lower bounce rate indicate that a good percentage of your traffic found what they were looking for on your site and therefore stayed on your site surfing around longer. Higher bounce rate can be bad in some cases, depending on if you have affiliate links/product sales/etc going on. What i mean is that you have to take into account that some of your customers are coming to your site and clicking on a product they want to purchase which then increases your bounce rate bc they "bounced" to a different site. It isn't always bad. make sense?
Thanks for that Accho, that's clear enough. My bounce rate has shot up recently but my earnings haven't. My source of traffic has also varied so I'm pinning it onto that. Let's hope it drops again soon.
Bounce rate is very interesting. My personal sites rate is under 5%. Read the Google FAQ for clarity on what is a bounce and what is not; http://www.google.com/support/analytics/bin/answer.py?hl=en&answer=81986
also heard that the lower the better .but do not know what exactly the bounce rate come?anybody can give a tip?