There could no more than 3 reasons or their combinations for bounce rate being zero 1. You have one pager site 2. Apart from pagetracker._trackpageview("") you have pagetracker._trackevents() 3.Apart from pagetracker._trackpageview("") you have pagetracker._setvar(). The solution to this is between two pagetracker calls, you should insert this piece of code var fakeTracker = _gat._getTracker(â€UA-1″); fakeTracker._setVar(’anything’);