Hey there, The bounce rate of one of my websites is huge, its at least 50% each day! The site is a web-blog, with a very nice design and some really interesting content! I can think of 2 problems that might cause my site to have a high bounce rate: 1.) Lots of people comming from google images - they just visit the site for 1 purpose, to take an image and leave. 2.) Lots of people comming from google translate/google for other countries - I only offer English content on my website whereas I get a lot of European visitors who may prefer a website in their own language! Solutions?? Install a translator on my website, make it a visable option, can any of you guys direct me to a decent wordpress plugin perhaps?? Is google images traffic worthless? People who come to my site via google images just leave straight away, they're never going to click my adsense ads for example! What do you guys think??
I don't think 50% bounce rate is massive for search engine based traffic - a little high but definitely not too bad. As for adsense I'm not too sure how many people click on it these days anyway, but try to make it look as natural in your layout/design.
50% is not massive Bounce Rate is also calculated by how long they are on the page. If they are taking an image - they would be there longer than 30 seconds. Your bounce rate would be higher if they were only there for 2 seconds.
So, you would consider a 50% bounce rate as a decent one? Personally, I want it to be higher, but if theres nothing I can do to decrease it, I guess theres nothing I can do except add more content which I think will be valuble to my visitors!