Hi all, Following are the figures for different kind of website Retail sites, driving well targeted traffic 20-40% bounce – 20-40% bounce Simple landing pages, with one call to action such as “add to cart†– 70-90% bounce Portals, such as MSN, Yahoo groups etc. – 10%-30% Service sites, self-service or FAQ sites – 20-40% bounce Content websites, with high search visibility (often for irrelevant terms) – 45-65% bounce Lead generation, services for sale – 35-50% bounce Usually lower bounce rate will be better, but there are some exceptions to this. The average bounce rate is around 40%, so if your website is doing better than that, you’re obviously doing something right!