Bought domain that looks like competitors domain. What to do?

Hey guys!
My competitor's domain consists of two words, and I've just gotten a hold on a domain with those two words - only difference is that they are split with a hyphen.

So for example if my competitor's domain were "bestunderwear.com", I have gotten "best-underwear.com".

My primary domain would be "cheapunderwear.com".

So of course I want to lead traffic to "cheapunderwear.com", to rank high on searches for "best underwear". How can I use my new domain "best-underwear.com" for that?

Should I just create a one-page landing page on "best-underwear.com" with a button that leads to "cheapunderwear.com"? What are your ideas?

Thanks!

 

Fill it with higher quality content then your competition.
Hell no to your question !
Stop looking for the lazy way to do things you are just waiting your time.
Go and examine the top 4 sites in your niche and see where you can find that you can improve
on what they are doing .
Get Facebook page going for the site & a Twitter account and start to interact with your market and build a list.
That doesn't mean to try to sell them every chance you get.

Do not copy what they are doing . Answer your visitors problem !

If they are looking for cheap underwhere then start telling them the difference between
cheap and quality under where and the best places to find it and so on.

 

First go through SEO competitor tools for analysis and after that create a strategy for your domain ! try to use fresh content and user friendly with keyword oriented anchor tagging for inner web pages. If your website is product based put some special offers for users... and if you have money do some google adds for targeted keywords !!!!!

 

You need to do two things:

• Setup a 301 redirect to your main URL.
• Add both domains in Google Webmaster Tools and set the preferred domain.

Here is some information from Google on the subject:

If you need to change the URL of a page as it is shown in search engine results, we recommended that you use a server-side 301 redirect. This is the best way to ensure that users and search engines are directed to the correct page. The 301 status code means that a page has permanently moved to a new location.
301 redirects are particularly useful in the following circumstances:

• You've moved your site to a new domain, and you want to make the transition as seamless as possible.
• People access your site through several different URLs. If, for example, your home page can be reached in multiple ways - for instance, http://example.com/home, http://home.example.com, or http://www.example.com - it's a good idea to pick one of those URLs as your preferred (canonical) destination, and use 301 redirects to send traffic from the other URLs to your preferred URL. You can also use Webmaster Tools to set your preferred domain.
• You're merging two websites and want to make sure that links to outdated URLs are redirected to the correct pages.

To implement a 301 redirect for websites that are hosted on servers running Apache, you'll need access to your server's .htaccess file. (If you're not sure about your access or your server software, check with your webhoster.) For more information, consult the Apache .htaccess Tutorial and the Apache URL Rewriting Guide. If your site is hosted on a server running other software, check with your hoster for more details.

 

Do people still shop for cheap or quality underwear online? Is it like a bulk cheap underwear type of thing?

I agree with tac88, just do your own thing and don't worry about your competitors. Any redirect like you're suggesting is only going to hurt you at the end when it comes to traffic.

 

This would be the best suggestion, I would say.

 

Thanks for your replies!
As for the "cheap underwear" - this was just an example. The actual niche is something completely else.
I'm still thinking on how to handle this. I have several opportunities:

1. Make a one-page landing page with about 600 words of text, and a BIG button that leads to my "primary" domain
2. Make a blog with links to my primary domain - with 10 new blogposts a month or something.
3. Make a one-page webshop on that page, so instead of getting orders on my primary domain, the new domain will act as a second webshop in the same niche.

The most ideal thing for me would be that my PRIMARY domain could rank high on that keyword ("cheap underwear"). Would the second option with a blog be the best for that?