I thought you're planning on going to an Ad:Tech right? I guess you're from some company and after ideas on how to stand out from the everyone else?
I answered this question in another thread here http://forums.digitalpoint.com/showthread.php?t=1937458
Great thread, I'm learning a lot. Maybe if it fits with the company profile, then go for it. But I guess it'll also be great is one could do some studies on how other are doing it, and how they're making it work.
Instead of booth babes, how about internet babes. New Go Daddy Girl at http://www.godaddy.com Good, I was actually getting a little tired of seeing Danica Patrick.