I boosted two videos last week. For one video the reach number is 139,412 and for another video the reach is just 14,962 Why there is this difference? I boosted these two posts for the same amount and same number of days. Below are the two posts: 1. The video with 139,412 reach is https://www.facebook.com/sabah.alarabiya/videos/vb.394848127392280/437053109838448/?type=2&theater 2. The video with 14,962 reach is https://www.facebook.com/SaudiGermanHospitalsGroupDubai/videos/vb.323396437737580/955164731227411/?type=2&theater Please let me know what might be the factors for the difference in reach number. Note: I have boosted post for the people who liked my page and for UAE market.
Simple: the first video is more appealing than the second and got extra reach from people sharing and liking it.