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Booming Jewelry Website - How to Monetize?

Discussion in 'General Business' started by Bradlyb, Oct 13, 2023.

  1. #1
    I am having a problem.

    I have a 10 year old site that I revitalized from the dead at the beginning of the year. I used to sell jewelry made locally on it, but for various reasons I stopped doing that.

    The site is in a very specific niche, a type of gemstone.

    After some SEO efforts I am now getting 200 visitors a day. Uber suggest estimated $10,000 / month traffic volume. Google seems to love my site, and every keyword o target gets a top 10 ranking pretty quickly. I can easily 10x this traffic with persistence. More if I had actual products to sell, and optimize those.

    However, I HAVEN'T monetized it. No ads, no affiliate, nothing.

    My problem is a unique one. There are very few affiliates in the space for this gem, and the few there are have low quality goods.

    I can't find anyone that dropships in the US, or if they do I have to be registered as a jewelry shop.

    I have no budget, as I am recently unemployed and can't use my savings ATM.

    I found one good quality Chinese manufacturer, they can make custom jewelry and use high quality stones, but I don't want to drop ship from China because I value customer service and want to keep the brand high end (I don't want people to wait weeks for goods).

    I am considering spending $500 on an order of 10 different goods, and test them, but it's risky in my financial situation.

    Any suggestions? I would really appreciate it.
     
    Bradlyb, Oct 13, 2023 IP
  2. Artisan

    Artisan Well-Known Member

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    #2
    You are wrong here. If people really want some thing, then they will wait for this thing. Just explain clearly on your site all conditions, and require the explicit confirmations from the customers, that they understand these conditions.
     
    Artisan, Oct 14, 2023 IP
  3. David Newerty

    David Newerty Peon

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    #3
    There is no problem to delay goods for weeks, If the customer need your product. In your situation, it makes sense at least to try and see the results. As a SEO guy I can also tell you that 200 visitors a day for your niche is a good numbers. Try hard bro and make all processes better.

    P.S make your goods your main monetization, and then look for affiliates or ads or etc.
     
    David Newerty, Oct 14, 2023 IP
  4. Mark Elijah

    Mark Elijah Greenhorn

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    #4
    You have a great niche jewelry website with high traffic! Here's how to monetize without spending much:

    1. Content & Affiliate Marketing: Create valuable content about your gemstone and partner with high-quality gemstone jewelry affiliates to earn commission on sales.
    2. Pre-Order E-commerce: Partner with a manufacturer to showcase jewelry. Offer pre-orders at a discount to collect revenue upfront before placing the order, reducing risk.
    3. Lead Generation: Partner with local jewelers and earn commission by referring interested customers to them.
    4. Build Your Audience: Focus on email marketing and social media to build brand value and a loyal following before selling directly.
     
    Mark Elijah, May 14, 2024 IP
  5. Fomin Alex

    Fomin Alex Greenhorn

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    #5
    If the product is good and high-quality, then it's worth waiting longer. Try to discuss all the terms as thoroughly as possible when placing an order. And every product has its buyer)
     
    Fomin Alex, May 20, 2024 IP
  6. Amony11

    Amony11 Member

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    #6
    You really cannot profit from selling jewelry online. There are too many competitors, especially from China. You can make money, but you will not profit from it.
     
    Amony11, May 27, 2024 IP
  7. vrwrys

    vrwrys Member

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    #7
    Sell it to someone who can.
     
    vrwrys, May 27, 2024 IP
  8. VladislovasBartulis

    VladislovasBartulis Peon

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    #8
    Since your website has stable traffic and high growth potential, MGID could be an excellent solution for monetization. They offer native ads that would seamlessly fit into your niche of gemstones without compromising your brand's quality. This way, you can start generating revenue without investing in inventory or risking your budget.
     
    VladislovasBartulis, Jan 16, 2025 IP
  9. VladislovasBartulis

    VladislovasBartulis Peon

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    #9
    Your suggestions are fantastic! I especially like the idea of pre-order e-commerce to minimize upfront risks while testing demand. Building a loyal audience through email and social media is also a great long-term strategy to strengthen the brand and drive consistent revenue.
     
    VladislovasBartulis, Jan 16, 2025 IP
  10. Outdoor Gear

    Outdoor Gear Greenhorn

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    #10
    It sounds like you’ve done a great job reviving your site and building organic traffic—well done! Here are some ideas to help you monetize your niche site with minimal risk:

    1. Affiliate Marketing with Related Products
    Even if there are few affiliates directly related to your gemstone, look for complementary products in the broader jewelry or gemstone market (e.g., jewelry-making tools, gem books, or storage). Partner with established programs like Amazon Associates or Etsy affiliates to bridge the gap until you can secure niche-specific affiliates.

    2. Create Digital Products
    Consider selling digital items related to your niche, like:
    • A guide on identifying or caring for your specific gemstone.
    • Printable certificates of authenticity or gemstone-themed designs.
    • Templates for custom jewelry made with that gem.
    3. Pre-orders or Crowdfunding
    If you want to avoid upfront inventory costs, test the waters by offering pre-orders. Clearly communicate the estimated wait time. Alternatively, you could run a small crowdfunding campaign to gather support for your initial inventory.

    4. Offer a Membership or Exclusive Content
    With your site’s traffic, you could introduce a membership offering exclusive gemstone-related content, such as market insights, care tips, or tutorials. This could be a steady revenue stream without inventory risk.

    5. Focus on Email Marketing
    Leverage your existing traffic by building an email list. Offer a freebie related to gemstones to encourage signups, and use email marketing to promote future products or affiliate links.

    6. Collaborate with Local Artisans or Shops
    Explore partnerships with local jewelers or artisans who work with your gemstone. You could act as a marketing partner and take a commission on their sales while maintaining high quality.

    7. Small Batch Test with Limited Inventory
    If you go with the Chinese manufacturer, consider starting with a very small batch (less than $500) or even requesting samples to gauge quality and shipping time. Promote these as limited-edition pieces to generate excitement and urgency.

    8. Utilize Print-On-Demand (POD)
    Incorporate gemstone-themed designs on mugs, T-shirts, or jewelry boxes using POD services like Printful or Printify. These can add a supplemental income stream without the need for inventory.

    9. Run Ads on Your Blog
    If you haven’t explored display ads, platforms like Mediavine or Ezoic could provide a steady income with no extra effort. Since you have high-quality traffic, this could be a great starting point.

    10. Build a Brand Story
    Lean into storytelling to make your brand stand out. Share personal insights, the history of the gemstone, or your passion for it to connect emotionally with your audience. High-end customers value authenticity as much as the product.

    PureLuxy
     
    Outdoor Gear, Jan 17, 2025 IP
  11. jackson55544

    jackson55544 Greenhorn

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    #11
    you should marketing of you site
     
    jackson55544, Jan 19, 2025 IP
  12. Liam_Archer

    Liam_Archer Peon

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    #12
    Absolutely agree! MGID’s native ads are a smart way to monetize while keeping the user experience intact. Their ad formats blend naturally with content, which is perfect for a niche like gemstones. Plus, it’s a great option for generating revenue without upfront costs!
     
    Liam_Archer, Jan 28, 2025 IP