Bolding Keywords

Discussion in 'Search Engine Optimization' started by gamefray, Nov 15, 2007.

  1. #1
    SO I have a website that has many articles, and each page is target towards one keyword. Would it help to bold the keywords on each page that that individual page is targeted towards?
     
    gamefray, Nov 15, 2007 IP
  2. gyutae

    gyutae Peon

    Messages:
    155
    Likes Received:
    10
    Best Answers:
    0
    Trophy Points:
    0
    #2
    Make sure you are using header tags for your articles (h1 through h6). These are given more weight than for text that is bolded. Once you have done that, sporadically bold keywords in your page copy only when appropriate. Don't go bolding every instance of the keyword. Be natural, and only use it when it would be beneficial for your readers.
     
    gyutae, Nov 15, 2007 IP
  3. gamefray

    gamefray Peon

    Messages:
    460
    Likes Received:
    5
    Best Answers:
    0
    Trophy Points:
    0
    #3
    I use an external website builder that doesn't use h1, h2, etc... What size font are those tags?
     
    gamefray, Nov 15, 2007 IP
  4. gyutae

    gyutae Peon

    Messages:
    155
    Likes Received:
    10
    Best Answers:
    0
    Trophy Points:
    0
    #4
    By using CSS, you can format these however you'd like all while receiving all of the SEO benefits.
     
    gyutae, Nov 15, 2007 IP
  5. fonque

    fonque Peon

    Messages:
    90
    Likes Received:
    1
    Best Answers:
    0
    Trophy Points:
    0
    #5
    No I will not go for it. Only thing is that do when situation demands. Keep in mind to offer h1 and h2 tags for your writing...
     
    fonque, Nov 15, 2007 IP
  6. astup1didiot

    astup1didiot Notable Member

    Messages:
    5,926
    Likes Received:
    270
    Best Answers:
    0
    Trophy Points:
    280
    #6
    I don't believe bolded keywords do any good unless it is an anchor link, the heading tags are another story. Bolding all your keywords will just annoy your visitors and may get flagged by many different search engines.
     
    astup1didiot, Nov 15, 2007 IP
  7. aira

    aira Active Member

    Messages:
    1,175
    Likes Received:
    7
    Best Answers:
    0
    Trophy Points:
    78
    #7
    I think header tags have greater impact/importance than bold keywords
     
    aira, Nov 16, 2007 IP
  8. boron

    boron Well-Known Member

    Messages:
    1,072
    Likes Received:
    40
    Best Answers:
    0
    Trophy Points:
    140
    #8
    It's not about font size, it's about heading HTML code:
    <h1-6>keyword</h>
    Code (markup):
    You may not replace the 'h' tag wit a 'size' tag.

    Use chosen keyword in the title and use some h tag, then use keyword again in some subtitle and use smaller h tag. DO NOT repeat h1 tag twice in one article.

    Bolding is much less effective, but you can use it for long tail keywords, that is for keyword phrases, for which you know, that are popular.

    You don't bold all keywords of course. And I believe it works, hard to prove though. Keyword phrase Sweet apples, bolded and placed high on a page, can help you to be listed in Google high for 'sweet apples' search..I'm talking about this website, which doesn't have 'sweet apples' in the title, but is still #6 in my Google.
     
    boron, Nov 16, 2007 IP
  9. bomberman

    bomberman Peon

    Messages:
    1,082
    Likes Received:
    9
    Best Answers:
    0
    Trophy Points:
    0
    #9
    It help but less impact than header tags.
     
    bomberman, Nov 16, 2007 IP
  10. nbsp

    nbsp Peon

    Messages:
    66
    Likes Received:
    1
    Best Answers:
    0
    Trophy Points:
    0
    #10
    If you are going to try "bolding" a keyword or too...us <strong> instead of <b>...you may get better results. (<b> is deprecated...and is seen simply as a visual...<strong> technically means emphasis)
     
    nbsp, Nov 16, 2007 IP
  11. boron

    boron Well-Known Member

    Messages:
    1,072
    Likes Received:
    40
    Best Answers:
    0
    Trophy Points:
    140
    #11
    I checked 'source' of that sweet apples, and it uses <b>.

    I've heard about <strong> before, though. Have you any experience with <b> vs <strong> tag?
     
    boron, Nov 16, 2007 IP
  12. Dan Schulz

    Dan Schulz Peon

    Messages:
    6,032
    Likes Received:
    437
    Best Answers:
    0
    Trophy Points:
    0
    #12
    <b> which is a presentational element (compared to <strong> which is a semantic element, and means "stronger emphasis") will carry slightly more weight than STRONG, but at the end of the day you should remember that you're developing Web sites with semantics in mind, rather than abusing them to game the search engines.

    Afterall, what would a person who's blind think of your "SEO'd Web site" if it has markup that the screen reader doesn't understand, and starts shouting at the user? Would you appreciate it if some day a friend of the person who was using the site met you, you told them that you built the site and they punched you in the face for having your site scream at the top of its lungs at their blind friend? (I know, the chances of that actually happening in the real world are statistically impossible, but it still makes a great example.) I know I wouldn't.

    Focus on the semantic meaning of the tags your'e using to mark up your page so that the relationships between the content and the markup you're using is as close as possible. If a screen reader has no problem understanding it, chances are very good that a search engine will be able to understand it perfectly loud and clear as well, and you WILL be rewarded for it.
     
    Dan Schulz, Nov 16, 2007 IP