Hi Guys, So I have heard things about bolding keywords in your content is good for SEO... since google looks for bolded words... Is this true? Will Google frown upon this? Is this a good tactic to use to rank higher on keywords for google? We write a lot of content and want to know if I should start not only linking the keywords to my site... but also making some keywords not a link but bolded... Please let me know! Thanks, Clucks2772
You can do both, you can internal links some keywords within a web page and you can make bold, italic, underlined this way your on-page optimization would be good. Try to keep keyword density around 2%.
Yes, they work as signals to Google and through them you are telling web spiders that they should pay some more attention to these words.