HI, I'm very new to SEO and am redesigning a companies website as a learning tool. The company name includes the main keyword I would like to use and I was thinking of bolding the company name whenever it is used in the text. The company name is used quite a lot, but it is not "stuffed" as the text reads really well. Would this be considered badly by the search engines? Can I also use the keyword twice in the title? Thanks ymgem
yes bold is good but header tag is better since the company name includes your main term. also, add some emphasis on your kw...
You should try ang get your keywords in the title, h1 tags, h2 tags, bold, italic, bold itlic and anchor text. If you can do that on the page while keeping it natural looking and not spammy then you are on the right lines