Bolding and italic - are they the same?

Discussion in 'Search Engine Optimization' started by qwestcommunications, Feb 20, 2006.

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  1. #1
    When it comes to highlighting the keywords in the copy in terms of the effect they have on search rankings.
     
    qwestcommunications, Feb 20, 2006 IP
  2. qwestcommunications

    qwestcommunications Notable Member

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    #2
    I prefer using bold only for subheadings and not within paragraphs. Therefore, I was thinking if italicising the keywords in the paragraphs will have the same impact as bolding.
     
    qwestcommunications, Feb 20, 2006 IP
  3. mad4

    mad4 Peon

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    #3
    I would not have thought so.

    Bold is used to make words stand out whereas italics are for quotes and other snippets of text.

    If anything italics might indicate you had copied the text from somewhere else and were simply quoting it in your content.
     
    mad4, Feb 20, 2006 IP