To help improve your search engine rankings for keywords and/or keyword phrases, you can bold the desired words or phrases in certain locations of the web page content. I recommend bolding the keywords or keyword phrases once within the first 50 words on the web page and once within the last 50 words on the web page. In additon, once or twice more within the middle portion of the web page content. By bolding the keywords or keyword phrases in various locations within the content, you are placing importance on those words or phrases. Therefore, the search engine algorithms will place more importance on those words and/or phrases. This effort along with other seo optimization efforts will work hand in hand towards improving your search engine rankings. Thanks, Eric