Bold Text in Text Ads

Discussion in 'Google AdWords' started by lauttehupe, Aug 31, 2009.

  1. #1
    Hello,

    how can i make my text in my text ads in Bold? I dont wanna get the full text but maybe 1-2 words.
     
    lauttehupe, Aug 31, 2009 IP
  2. magda

    magda Notable Member

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    #2
    Text is bolded when it matches the keyword that has been searched for - so simply put your keyword in you ad.
     
    magda, Aug 31, 2009 IP
  3. a-ha

    a-ha Peon

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    #3
    To have greater chance of keywords appearing in bold in your ads use dynamic keyword insertion.

    Example:
    keywords:
    blue widget
    red widget
    new widget

    title of ad:
    {KeyWord:Best Widget}
    - u can use this in description and display url also

    if someone searches for red widget your ad title will be Red Widget
    if someone searches for blue widget your ad title will be Blue Widget
    if someone searches for new widget your ad title will be New Widget

    If someone searches for newest widget (which isn't on your kw list) and your ad is shown, your title will display default text you entered after {Keyword:, and will look like this Best Widget

    Capitalization on KeyWord determines capitalization of output.
    KeyWord - every keyword is capitalized
    keyword - no keyword is capitalized
    Keyword - only first keyword is capitalized
     
    a-ha, Sep 1, 2009 IP
  4. lauttehupe

    lauttehupe Well-Known Member

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    #4
    great, thank you for the help
     
    lauttehupe, Sep 1, 2009 IP