Hi there - is there any general consensus about whether a Blog should be pages within the domain name or if it should be external to the domain so that you get backlinks? so... www.site.com/news.html vs. site.blogspot.com/ ?? Thanks guys!
So what is your theory? Are you saying that people are less likely to link to a blog on your domain than a blogspot blog? I think it is better to have a blogspot blog is more accessible than a directory and is better for people who have a more focused content heavy blog. I personally use a directory because I like the wordpress software and support better than blogspot. I can get my hands on a great deal more quality wordpress templates than I can for Blogspot and I like the category function a great deal.
I think there are benefits to both. I have one of my blogs on blogspot and it has a TBPR of 5, so is great as a "separate site" when it comes to linking. I have another site where the blog is in a directory (WordPress) and I use it as an additional marketing tool - getting inbound links from all of the blog/rss directories as well as exposure from actual readers.
What you want to obtain ? http://site.blogspot.com - it's completely different domain than www.site.com/blog/