yep like someone else said I think the big thing is showing your personality to customers as it could increase their trust in you and make them like you. But at the same time do it wrong and your customers could think "Im not going to do business with someone like that".
hi, i think its a great idea & you should blog it helps ranking & brings in traffic. just make your blog interesting so you get views. But it does depend on what the purpose is, as most blogs have link baits..
Blogging is ALWAYS a good idea. You never know what the unexpected benefits of a blog might be. Heck, this guy just sold his blog for $15 million. You are providing fresh content that is updated regularly. Search engines LOVE that. I say go for it.
Sure, blogs are great in conjunction with a website, that way you have something to talk about with the user.
Blogging is one of the shortest ways to get indexed and traffic from Google. Wordpress works the magic. So it is good idea to blog. You have update on regular bases.