Everybody talks about how content is important for SEO (search engine optimization) of the websites. And it really does! After releasing of Google’s Panda, Penguin and Hummingbird updates, original and high-quality content is now absolutely necessary for increasing your website’s ranking in search engine results. The main aim of these updates was to display more relevant and higher quality websites on the first page of search results. That is why one of the most important things for SEO is blogging. Blogging adds new and fresh content to your website that improves your freshness score. It should be relevant and informative to the searched information. Content needs to help people solve problems or answer questions. Marketing today isn’t about the advertisement, the product, or the service, it’s about the problem that the customer needs to solve. In their quest to provide highly relevant content to search queries, search engines know this and have recalculated the algorithm to favor this type of content. Blogs are also website content management systems with additional functionality such as comments, trackbacks and RSS. Comments and trackback features in blog software encourage interaction. It gives you an opportunity of discussions and will bring backlinks to your website, raising your traffic ranking. But the main question is that whether blogs are still relevant in the near future, because, nowadays, it becomes harder and harder to provide qualitative content. Due to inquiries that have been recently spent nearly 90% respondents still feel blogging will continue to be an important content optimization and marketing tactic for the next 2+years.
Having a blog side-to-side with your main website won't hurt. Some good keyword placement in the posts will help. So, all in all, I think if you have something important to write about, having a blog on the side is a good idea.
Yes it is , lot of people do visit blogs regularly and good content is always attract visitors and the links in it help you website ranking .
Blogs have really worked for me for both attracting visitors and increasing keyword positioning. Our website had sudden results and blog page became one of the top landing page from the very first day of our first blog post on Top reasons and benefits of website redesign.
Yes without SEO your blog look like one empty box and you must need to do SEO for getting some traffic on it.
Yes, providing original high-quality content can be a challenge. But you know, having a blog is now getting more important than ever! These days, marketing isn’t about the advertisement, the product, or the service, it’s about the problem that the customer needs to solve. And your blog can help you with that. Besides, having a blog is important for SEO tool. Search engines want to display the most relevant and up-to-date information that’s available in their search results. When users search for 'how to promote e-store' or 'what's the best keyword rank tool', they want to make sure they see websites that are relevant and a companies that are still in business. And, blogs offer an excellent source of current information to search engines. They prove that your business is active, and knows enough about your industry that you are willing to share information with others. So, if you are planning to start a blog, just go for it!
Seems to me like blogging is getting more and more important within the E-Commerce world. Without the content produced by blogging, how will someone find your site?
Blogging so important, not just for your SEO effort, but also for your branding. Your visitors will know you as expert or not on your area through your article on blog. So, blogging not just help on your SEO but also as your marketing tools, very powerful tool
You could not depend on those people... Unless you have a popular blog and keep your readers updated with your recent posts (by email!)... Otherwise, your traffic depends on NEW people... Which means you have to work on your SEO!
"Blog" means personal blogs for me. There may be also corporate blogs but I don't consider them as a blog. If someone wants to use a blog to help clients, I can't call it blogging. It's a type of customer service or advertising but not blogging. Blogging is a personal activity. Corporates use blogs as a CMS, not for blogging. There is a big difference like the difference between personal mobile phones and corporate landlines. Since blogging is a personal activity, it's not a part marketing activities of businesses. They use blog software, not blogging.