Blogging Breeds Innovation

A hugely beneficial side-effect of producing regular content is that it breeds innovation within your organization. To write blog posts, you will need to keep updated with industry developments. You will need to research competitors and new technologies. The combination of research for new posts and the feedback you get on your blog will help you formulate new ideas for your business.
It Is an Integral Part of a Good Digital Marketing Strategy
A blog is an important part of a coherent digital marketing strategy. It can provide the detailed information that is needed to turn lead into a sale. Blog posts can contain a level of detail that you can’t have in social media posts. You can lead prospective customers from digital advertisements or social media posts to a re-enforcing blog post to a call to action at the end of a post.

 

I agree. Blogs work very well for promotion. It's important to conduct them correctly in order to interest your target audience.