Hi, I have been in the IM business for almost a year now but never really tried blogging, I have made free blogs but just made little 1post blogs for bum marketing. My extinction on this is that you just start posting on your blog and use categories / labels? Then add some adsense, affiliate links, ad space, ect ect...? and keep posting unique content? Is that all their is to it?
If you are looking for any kind of info specifically on "Blogging Basics". I suggest you check the link I've just given you. Best of luck,
I think that's about it. I've only been looking into this stuff for like a month. John Chow's blog is about random stuff like food and advertising, and that gets him high up on a blog list.
He's also at the top of the MMO wave. He was one of first to start really talking about how he makes money etc. Also he runs TTZ and is just a pretty clever dude.
You can see some more interesting and useful MMO blogs before working on your own. The examples are universitykid.com, slyvisions.com, moneybites.com, johncow.com, thenetfool.com, etc.