Blog title shows, but not the description

Discussion in 'Search Engine Optimization' started by slymarketing, Oct 8, 2009.

  1. #1
    When you search for my blog or my name, the serp will list my blog with the blog title, but instead of the description of my blog, I get the first sentences of one of my latest posts.

    How do I get the search engines to use my blog description instead?

    Thanks

    - jens -
     
    slymarketing, Oct 8, 2009 IP
  2. mytheory

    mytheory Well-Known Member

    Messages:
    159
    Likes Received:
    1
    Best Answers:
    0
    Trophy Points:
    103
    #2
    mytheory, Oct 8, 2009 IP
  3. Canonical

    Canonical Well-Known Member

    Messages:
    2,223
    Likes Received:
    141
    Best Answers:
    0
    Trophy Points:
    110
    #3
    Put your blog name in the meta description of your home page. The home page, about us, and contact us pages are the ONLY pages on my site where I would include the site name in the <title> and meta description. Unlike other search engines, Google does not ALWAYS display the meta description as the snippet in the SERPs. You have to optimize for this if you want your meta description to appear as the snippet.

    One of Google's main goals when building a SERP listing is to be able to highlight or bold ALL words from the user's search phrase in the snippet they display. So they look at your meta description to see ALL keywords from the search phrase is in your meta description. If they are then Google will typically display your meta description. If not then they construct their own by finding sentence fragments on the page that contain the various keywords from the search phrase.

    I ALWAYS try to include ALL keywords from my <title> in my meta description. If you've optimized your page correctly then the keyword phrases in the <title> (or slight variations of those) are going to be the the phrases most often used to find that URL in the SERPs. So if you include all of the keywords from your title in your meta description, you'll maximize the percentage of times your well constructed meta description is shown instead of some random snippet that they construct.

    I just posted an entry on my blog about optimizing meta description tags (err... elements) that explains what I'm talking about.

    Hope that helps.
     
    Canonical, Oct 8, 2009 IP
  4. gaurav17kumar

    gaurav17kumar Guest

    Messages:
    311
    Likes Received:
    0
    Best Answers:
    0
    Trophy Points:
    0
    #4
    check youe meta tags , may be in description field you paste your title so it's appearing as.
     
    gaurav17kumar, Oct 8, 2009 IP
  5. slymarketing

    slymarketing Active Member

    Messages:
    1,143
    Likes Received:
    17
    Best Answers:
    0
    Trophy Points:
    78
    #5
    Thanks a lot. I think I understand, and I'll do my best :)

    - jens -
     
    slymarketing, Oct 8, 2009 IP