Blog Strategy: On existing site or new site?

Discussion in 'Blogging' started by old_expat, Jun 23, 2006.

  1. #1
    I'm starting a blog for a small niche. I already have 2 sites that cater to slightly broader audiences than what my blog would be about. I can also write authoritatively on the subject, so it should be picked up by a few other sites.

    Site #1 is 6 years old, Site #2 is 6 months old. Quite naturally, Site #1 ranks better in the SEs .. generally on Page 1 for most keywords.

    I feel that Site #2 actually has more potential than site #1.

    My blog would target a larger portion of the audience for Site #1, than it would for Site #2.

    So should my blog be on Site #1, Site #2 or on it's own (even more narrowly targeted) Site #3?
     
    old_expat, Jun 23, 2006 IP