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Blog on Email

Discussion in 'General Marketing' started by misterdonman, Jan 15, 2018.

  1. #1
    Hello everyone, hope everyone is having a nice 2018 so far.

    I have a question, as part of an email marketing campaign I'm setting up I plan to send different blogs (from my website) to the different lists I do have, I'm now wondering what is best, send a link to the blog? O send the blog content directly on the email?
    SEMrush
    Any suggestions or feedback are appreciated.

    Thanks!
     
    misterdonman, Jan 15, 2018 IP
    SEMrush
  2. Bella Lopez

    Bella Lopez Greenhorn

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    #2
    Write an attractive email content with a catchy subject line. Then, add a few lines with the link to the blog. An ideal way would be to address a problem and share an overview of the solution which will entice the user to click the link and read the blog right away.
     
    Bella Lopez, Jan 15, 2018 IP
  3. misterdonman

    misterdonman Active Member

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    #3
    Great advice, thanks a lot Bella!
     
    misterdonman, Jan 16, 2018 IP
  4. Pamela Turns

    Pamela Turns Active Member

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    #4
    I agree with Bella. Focus first on your subject line as it can make or break for people to even read your message. Take time in crafting your line, keep it short and simple, direct to the point, and as much as possible include a quick call-to-action statements.
     
    Pamela Turns, Jan 17, 2018 IP