Hello everyone, hope everyone is having a nice 2018 so far. I have a question, as part of an email marketing campaign I'm setting up I plan to send different blogs (from my website) to the different lists I do have, I'm now wondering what is best, send a link to the blog? O send the blog content directly on the email? Any suggestions or feedback are appreciated. Thanks!
Write an attractive email content with a catchy subject line. Then, add a few lines with the link to the blog. An ideal way would be to address a problem and share an overview of the solution which will entice the user to click the link and read the blog right away.
I agree with Bella. Focus first on your subject line as it can make or break for people to even read your message. Take time in crafting your line, keep it short and simple, direct to the point, and as much as possible include a quick call-to-action statements.