Should I have a keyword strategy for my blog? I assume the answer is yes. So does this mean I need to apply standard SEO to blog titles etc? Does this strategy need to be reflected throughout the blog.
it is all dependent on the content, and how you run your blog, sure if you want to rank well for particular keywords its a good idea to ensure your keywords are anchored into your posts. There are also a number of SEO plugins and dont forget to change your permalink structure the best for SEO is /%category%/%postname%/ Also be conscious of keyword stuffing, you can check your keyword density with this free tool http://tools.seobook.com/general/keyword-density/
I want my blog to be more than offsite SEO for my main site. I want it to drive traffic to my main site from a different angle. 97% of the traffic to my main site comes from Google. Should I be focusing on the same source of traffic for my blog ie Google?