It seems that Google likes a great active blog, how important is it to have a live blog on one's site in order to gain popularity with commercial search engines? Is it essential for today's SEO efforts?
You are right. Google seems to like regularly update sites with new and unique content. Many small business are starting to include a blog within their site. If nothing it let's the business owner connect to customers on a daily basis. Blogs can also be used to share news related to business that earlier had no space. Whether it's essential for SEO depends on how tough the competition is
I agree! Updated blogs are really powerful in achieving high ranking I have different blogs in different blogging platform, and they help my sites to rank great in search results. The only hard thing is the maintenance.
Updating is the most important thing in blogs, Basically every blogs platforms give high results. Eg: Wordpress, Drupal and Blogspot.
Now a days a blog is essential. Customers expect a place that they go to to leave comments, ask questions and get updates. It's been demonstrated that any product sells better if there is a blog linked to it.
Blogging is changing the way business's work. Twitter has taken off like crazy and there are millions of blogs out there. Whats great about them is it takes little effort to set one up and to start typing away. It's a great way to be in touch with visitors and allow people to leave comments.
It's the new content that attracts Google and gets you the search engine traffic. Web pages are often very static, so the changing content on the blog can gve your static pages a real boost.