Beginning of December 2007, I ran a PayPerPost blog advertising campaign for my one of my sites. Target was to create a buzz getting neutral reviews from bloggers. I always like to do Acid Test before taking anything seriously when it comes to marketing/advertising. So I bought small amount of blog reviews. What does blog advertising will do for you? - Backlinks Most blog advertising entries are permanent. You can improve your search engine ranking some selected keywords getting more backlinks. And most of those links are DOFOLLOW so you get PR Juice as well. - Direct Traffic You will receive direct traffic from the readers of the blogs. - Buzz Blog marketing can play significant role creating a buzz for your services. More people know about your great service better is your business. I am impressed with the advertising options Payperpost is offering quite a few options for advertising. They offer blog reviews, different kind of banner advertising, video advertising, press release etc. Which are popular marketing strategies at the moment. Prices Payperpost charges about 35% of the advertising cost. If a campaign cost $100 they will charge you $135, $35 goes to PayPerPost. One thing I found annoying is they charge an additional $5 for each new campaign created. So for a $100 campaign you pay $140 in total. Targeting the blogs Payperpost offers quite a few options for having your ad shown on targeted blogs. You can specify blog categories, geographic locations, Google page rank etc. You can also request blogger write in neutral, negative, positive anyways. Although I dont know why you would want to write negative stuffs about your own site, I have to test that. Tracking Very useful feature. Will tell you how many views/clicks your advertisement got. Summary I had about 3500 views from the campaign spending $45. Not bad I guess. My traffic improved somewhat during the campaign, although its back to same now after Christmas. What I figures from this campaign is you have to be careful about picking the blogs. If you pick authority blogs in right category blog marketing can give your site the BOOST you need. SOURCE http://www.cosmocentral.com/post/2007/12/PayPerPost-Blog-Advertising-Case-Study.aspx
Well that is how they run their business, but if carefully search around in this forum you will find a better offer but produced the same results