Blocking off topic ads

Discussion in 'AdSense' started by real, Oct 5, 2005.

  1. #1
    I get off topic ads quite often. Content of page is obvious, but sometimes G
    delivers totally unrelated ads.
    For example all city keywords are minneapolis, but all ads mention Budapest.
    There are no words like budapest, historic or anything similar. I visited the site from another city, cookies history etc were erased.

    Question: Would you ban all those ads to increase performance?
    Banned an arizona ad which was being shown on all cities. Not sure if it helped.
     
    real, Oct 5, 2005 IP
  2. wrmineo

    wrmineo Peon

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    #2
    I would put a competitive ad filter and block the urls to start.

    You might also try some "geo" metas
    <meta name='geo.placename' content='Minneapolis, MN' />
    <meta name='geo.region' content='US-MN' />

    I can't take credit for this, but greenway posted this awesome resource in a thread earlier today that you might find useful
    https://www.google.com/support/adsense/bin/answer.py?answer=23168&topic=371 that deals with "highlighting" sections of your html code to push relevancy in optimizing your adsense - give it a look.
     
    wrmineo, Oct 6, 2005 IP
  3. randymorin

    randymorin Peon

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    #3
    No, I wouldn't bother blocking ads. Sometimes relevance isn't everything.

    It is highly likely that arizona ad was performaing well and that's why it was being served a lot. Now you've blocked what was likely a good performing ad.
     
    randymorin, Oct 6, 2005 IP