Hi all, I have created a few CALL-TO-ACTION landing pages for my website. Traffic to these landing pages are going to arrive from my ADWORDS campaigns. So for eg. my natural (SEO'd) page for a particular service is /abc.html (which has lot of content, for seo purposes); and my adwords landing page is /abc-landing-page.html (which has few main call to action points AND a button that says "readmore" which opens up - within the page - a section underneath where you can read more about the service .. this is the duplicate content from the /abc.html page). Like these I have multiple services to offer, so I have multiple natural pages and multiple adword campaign landing pages. My questions are: 1. Will I get penalised by google for this? 2. If penalised, what is the best way to block the SEO bots from reading my /abc-landing-page.html .... and at the same time not interfere with the adwords bots (which checks quality score of the page, etc .. if anything like that exists?) 3. Any other suggestions as to how I can approach this scenario - to have a landing page separate from my current page which is optimised for SEO. Your help is greatly appreciated. Thanks
If your landing page is promoting an affiliate product like clickbank product that is not yours, they may stop your campaign, but you will get at least one message before they ban your account. I don't think you can at the same time de-index your landing page, and redirect an ad to it The best thing for you will be to add some content to your landing page (not necessarily seo optimized) giving value. You can also use a popup that triggers on the landing page after some time the user has been on the page.
Hi, Thank you for your reply. No I am not promoting any affiliate link. This is a dental website, and its only promoting dental services eg. wisdom teeth, implants, etc. (different landing pages for each). We already have natural SEO'd individual pages for these services as part of our normal website - but I want my adwords to land on call to action based landing pages and hence a different page for each campaign. At the moment, my adwords traffic is landing on my normal SEO'd pages. The landing page will also have navigation links to "go back to my homepage" or to "go back to a particular group of services" etc. As I have been told that it is important for landing pages to have navigation back to your main site. Also, the reason I want a "more info about this service" section on my landing page is because it can help with the quality score as its all relevant information. I want to reduce the bounce rate. If I change the content around (juggle the paragraphs), does that still make it duplicate content? What about blocking the google bots?
I don't really understand why you would want to split them up. If your seo page is not relevant than why lead traffic to it? Surely your optimized organic page has all the pagerank, and want to point your adwords to it? Also your adwords rank will increase on pages that have a better valued landing page which will be your organic page, not another page. You also need to look further than this. If people start to land on /abc-landing-page.html they will start to book mark this page, and all sorts of organic ranking will happen to that page. So you would want to have all the goodness to the page that is relevant which is /abc.html or am i getting you wrong?