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Blackhat? Not sure.. but worked!

Discussion in 'General Marketing' started by MobileInternet, Oct 20, 2012.

  1. #1
    Hey,


    Recently had a chat with a friend who gave me this little trick for selling reports... I gave it a go and it worked incredibly well... my conversion rate almost doubled.. but I get a feeling it's kinda black hat...


    I simply emailed an old list of previous buyers (in the Gardening niche) a simple page that contained a .ZIP file containing a small relevant report..


    On that simple page it says 'Download the .ZIP file here by right clicking then clicking save as' etc..


    Below that it has a PayPal payment link for the password to the .ZIP file.


    Of course the content inside the .ZIP file is password protected. They need to pay to get the password.


    I had a ton of sales - and then followed the email up a few days later with a quick link to the PayPal payment link with a note that the password is given after payment.


    A lot of people downloaded the file with no intention of originally paying - then tried to open the .ZIP and saw the password - after getting the update, their curiosity got the better of them (and they already had the file on their hard-drive) - so a lot of hard work was already done - and just paid!


    I'll test most things, and this worked so well.. but I feel its a bit black hat ninja style...!


    What's your opinions?
     
    MobileInternet, Oct 20, 2012 IP
  2. imontie

    imontie Peon

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    #2
    no way that's super smart. i wrote that idea down. this is a perfect idea if you have an "invite only" or "high ticket" business and your list knows that what you provide is VALUABLEEEE!.

    if the title of your report is very interesting you'll definitely get sales.
     
    imontie, Oct 20, 2012 IP
  3. GuillaumeNeszvecsko

    GuillaumeNeszvecsko Peon

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    #3
    I just find it odd that people would actually get more involved (financialy) even if you just tickled them with that ''small relevant report''.
    This being said, if this sale technique is working and that the package you are selling are worth the price you're asking and , I don't see why you shouldn't keep this strategy.
    As long as your package is representative of your ''small relevant report''.
     
    GuillaumeNeszvecsko, Oct 20, 2012 IP
  4. digitalwebman06

    digitalwebman06 Active Member

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    #4
    Its an smart Idea. but you should remember that Google is smarter than us. So you shouldn't follow any kind of black hat methods to earn from your site.
     
    digitalwebman06, Oct 21, 2012 IP
  5. silenthawk

    silenthawk Member

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    #5
    Thanks for the idea :)
     
    silenthawk, Oct 21, 2012 IP
  6. MobileInternet

    MobileInternet Active Member

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    #6
    I've sold to these subscribers before - so I know they're interested and ready to buy. They come from cold traffic banner ads. I email them once every few weeks with relevant (and topical) info (not always selling to them).

    After they've purchased my main product they're put on an automated email sequence for 2 weeks.. with quality info and Clickbank affiliate offers then they just get the odd email I outlined above.. and this sort of thing I'm explaining now..

    Open rate was 32% (open rate is always high in this niche).

    72% downloaded the .ZIP.

    With a total of 60% paying for the password (which cost $9.97).

    Made me high $X,XXX.

    Thinking of adding it into my automated email sequence but will wait on feedback from here, and, of course, customer feedback!

    Just thought I would share anyway.
     
    MobileInternet, Oct 21, 2012 IP
  7. Cinus

    Cinus Peon

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    #7
    That's super smart and lucky you.
     
    Cinus, Oct 21, 2012 IP
  8. dean1122

    dean1122 Member

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    #8
    well.
    black hat always worked but not for long time.
    because all the search engines have their own algo to check out the status of nice.

    dean
     
    dean1122, Oct 21, 2012 IP
  9. nuclearfusion

    nuclearfusion Member

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    #9
    sounds like a great idea. thanks. might give this a shot.
     
    nuclearfusion, Oct 22, 2012 IP
  10. shmeeko69

    shmeeko69 Member

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    #10
    I always find that giving away good free content at the beginning is an effective way to keep your email audience interested and when it comes to promoting any future items, a lot of your list will be very keen due to the previous information they've received at no cost.

    The key for me is engaging with your list and only every promoting items which are of real benefit.
     
    shmeeko69, Oct 22, 2012 IP
  11. simplemarketing

    simplemarketing Peon

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    #11
    Well, since your asking the question, you know the answer. You're just looking for others to approve. If people don't know they are paying for something, that's black hat.
     
    simplemarketing, Oct 22, 2012 IP
  12. qwikad.com

    qwikad.com Illustrious Member Affiliate Manager

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    #12
    Interesting. Did you get any negative responses from some of them?
     
    qwikad.com, Oct 22, 2012 IP
  13. dmarkers

    dmarkers Greenhorn

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    #13
    that is a great way to make a buck... Haha i'd consider it a bit assholish, but it works indeed.

    Nice man!
     
    dmarkers, Oct 22, 2012 IP
  14. charlibest

    charlibest Peon

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    #14
    Never tough of this... ni ce one
     
    charlibest, Oct 22, 2012 IP
  15. Traditione

    Traditione Well-Known Member

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    #15
    This is content locking.

    Search Engines don't really care, but if you provide things from an affiliate network, beware.
     
    Traditione, Oct 22, 2012 IP
  16. affshow

    affshow Greenhorn

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    #16
    Smart guy
    Have a nice day,
     
    affshow, Oct 22, 2012 IP
  17. MobileInternet

    MobileInternet Active Member

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    #17
    Hey, no negative feedback... all good so far and zero opt out.
     
    MobileInternet, Oct 25, 2012 IP
  18. content4cool

    content4cool Member

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    #18
    "With a total of 60% paying for the password (which cost $9.97)"

    60% is awesome sale conversion! :D
     
    content4cool, Oct 30, 2012 IP
  19. ninjamtlt1

    ninjamtlt1 Active Member

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    #19
    Pretty shifty, I wouldn't pay for it like that.
     
    ninjamtlt1, Oct 30, 2012 IP
  20. content4cool

    content4cool Member

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    #20
    Me neither. But I would love to see what customer was thinking. :D
     
    content4cool, Oct 30, 2012 IP