Hello, Let me start by introducing myself. I have been currently developing a eCommerce store dedicated to selling aftermarket automotive parts (USA). The site is almost ready for launch, and I need to start figuring out a marketing plan. It would be extremely helpful to get insight from users on this message board that has used one of these 3rd party shopping search engines. How PPC campaign gave the best ROI? How much you spent on your marketing campaign monthly? Would you recommend using this 3rd party search engine? Why or why not? Thank you in advance for helping me on choosing the right marketing path.
Hi Could you give a little more detail of what you mean and what you want? Your headline and text don't really make that clear. At least to me but then ... LOL Do you want to drive traffic to your ecommerce store with PPC? Are the sites in your subject examples of sites you want to emulate? Or sites you want to sell your products on/drive traffic from? Or maybe it would be obvious to someone more specifically familiar with 3rd party shopping search engines? Mahlon
Hi I suggest you do PPC with Google,Yahoo and MSN , and use retargeting with us for maximizing your return.
1.This is very niche specific. I would start small and test out different sites (as mentioned previously, starting with Google is generally a good first step). 2.Depends upon how much it generated monthly. Some people won’t blink at spending 3000+ a month, others shutter at over $100. It all depends upon the profit returns. 3.Start with Google, and some niche related websites. It’s important that you test. I often spend about 30 days avidly testing/researching PPC campaigns.
@onSubie I wanted to hear from people who tried to use these 3rd party search engines to see which gave back the best ROI. An automotive part site to drive customers who are looking for parts for their vehicle into my webpage for their automotive parts purchasing. I want to know what boost your site sales, and which sites that I shouldn't bother to try PPC campaigns with. @reachjunction Reason why I don't want to try AdWords, or the larger search engines that caters to everything is their algorithm is broad. That it would pop up in an advertisement on Gmail or other pages when the person surfing the web isn't particularly looking to shop. I rather target shopping search engines knowing the customers are looking to purchase goods. @JayNine Thanks for your suggestion. For you, what has worked and haven't worked? I know what works for you, might not work for me. However, I feel it's better to have consultant from someones who is experienced to save me time with some testing.
Facebook and Google generally work the best for me. I had one ecommerce set up for a wine store, and that worked best by advertising on niche related websites (like wine tasting, winerys, wine blogs, etc.)
@JayNine Thanks for your response. May I ask what kind of ROI were you seeing from advertising on FaceBook and Google. Also, what were you seeing on your wine related websites?
I'll have to avoid using exact figures, as this is private customer information and I don't have disclosure to share all of that information. Sorry! I know it might seem weird but the internet is a small world sometimes. Facebook Ads generally work the best when attracting Fans to your Fan Page. So, the initial ROI is usually a negative, but these customers have shown to be the most loyal/return customers. Google Ad ROI varies so much by niche. Most of my clients have had 400+ dollar promoted products, so it was easy to get 4 or 5 times the return on your investment. The niche websites are usually a breakeven process, and rely on return customers to fully capture a positive ROI. The goal I have with such campaigns is to capture the lead and breakeven with the advertising costs. Then through the normal sales process contact them with new products, services, etc. For some reason I missed your niche until just now. I'm actually a bit of a car junkie myself, and I firmly believe that Google Adwords would be the best start for you. I rarely go anywhere but Google to find parts. Although it will be a bigger pain to set up, entertain setting up different advertising campaigns for specific parts. Remember, as well, that the content network (like banner advertisements) are often shown on niche websites (like car forums).
@JayNine I completely understand. Wow! The Google Ad ROI sounds like a big winner for you. Thanks for all your help JayNine, I will put all your advice into consideration. I'm hoping I can get 4 or 5 times the return on my investment like how your wine business is going. Only time will tell now.