Hi i have just being checking my adsense is higher the CTR good or bad the reason why is, i am a bit stuck on how this works i have a CTR at 14.3% on one click only and the CPM was USD2xx.29 but it only payed at USD1.xx this can.t be right as it means it cost the advertiser $2xx.29 for 1 click or is this all of the advertisers campaign.
A higher clickthrough rate is generally better. If I have 100 impressions and I get 5 clicks then the clickthrough is 5% if I got 15 clicks out of 100 impressions (15% CTR) it would be better as I get more clicks from fewer impressions. CPM is Cost per Thousand (M is the roman number for one thousand) this is your estimated earnings for 1000 impressions (not clicks) googles definition When you only have a few page views and single digit clicks the numbers are not very useful. A CTR of 14% on a single click is not very accurate. It would have cost the advertiser around $2 Ross