Hey everyone, I wanted to open a discussion about something I’ve noticed recently on my website — I’ve been consistently getting decent traffic from Google search, but also a growing chunk from Bing and other search engines. The issue is: While AdSense earnings reflect traffic from Google Search, it seems like the Bing traffic isn’t really being monetized well — either RPM is super low, or impressions aren’t properly counted. I’ve been optimizing SEO for both engines, and some Bing-focused keywords are performing really well. But if the traffic is still being served via AdSense (with no issues or policy violations), why isn’t it bringing in equal value? For context, my site is in the Android niche — I mainly share modded Telegram versions and app guides over at modapktelegram.com. Some points I’d love your input on: Does AdSense truly prioritize Google-origin traffic over others? Is it better to separate monetization strategies for Bing/Yahoo traffic (e.g., use other ad networks)? Are there ways to track and compare monetization quality per traffic source? Would love to hear how others are handling this. Are you getting better results with alternative ad networks for non-Google traffic?
I asked Grok, it says (to sum it up) that it's all about traffic quality. That's what Google is after. "Bing’s traffic has been growing, partly due to its integration with AI features like ChatGPT and Microsoft Edge, with reports of a 15.8% increase in page visits and up to 20% search share for some sites. However, this growth may not translate to AdSense revenue if the traffic is driven by AI chat or informational queries rather than commercial intent."