Is Bing the best choice for ecommerce websites in the USA? Can we receive more queries from Bing than from Google?
No, Bing is not generally considered the best choice for e-commerce websites in the USA. Google dominates the search engine market with a significantly larger user base and search volume. Consequently, e-commerce websites will likely receive more queries from Google than Bing. E-commerce websites must prioritize optimizing for Google to maximize their visibility and potential traffic.
Bing can be a useful choice for ecommerce websites, but Google typically drives more traffic and queries in the USA due to its larger market share and stronger user base in search.
Bing has a smaller market share but tends to attract an older, more affluent user base, which can be valuable for certain niches. Additionally, advertising on Bing Ads is often more affordable with less competition compared to Google Ads. In my experience, one of my clients in the luxury goods market saw better ROI on Bing because their audience aligned with Bing’s demographics. However, Google still dominated overall traffic and queries due to its massive reach. I’d suggest running campaigns on both platforms to compare performance and see what works best for your specific market.