Hello Guys, I am confused about one Matter. I want to run Ads. But, i am confused which one will better. To do Google Ads and Bing Ads to get more USA leads ?
Google ads is definately would give you more traffic compared to Bing ads. You can go to Alexa website and check the traffic ranking for Google and you would be able to see that Google is number 1 in the worldwide in terms of traffic it is having. But Google ads is definately more expensive also compared to Bing.
Depends what you are going for. Bing is cheaper but google will get you more traffic. I would suggest getting vouchers for both, if you are setting up new accounts, and seeing which one converts better for you. One thing I strongly advise you to do, which many people seem to miss, is to setup retargeting on both platforms. It will have a massive impact on your conversion rates.
It depends on your industry. Most of the industries do well on google. But some, I bet do much better on Bing. Especially the industries that have fierce competition on Google and face huge CPC rates get much better results on Bing. Another factor is strict guidelines of both companies. In some cases where competition is tough and Google / Bing ban advertisers for silly reasons like changing page content frequently, leaves you with no option but to switch to Google from bing or to Bing from Google. I have been with Google for a long time because our niche is clean and has moderate competition. I have tried Bing for disputed verticals like tech support, antivirus support etc with good results as well. My suggestion would be to do both. Split you budget in 70:30 ration and put 70 into google and 30 into Bing. I am not including Facebook here because you clearly asked for a choice between B and G.