When first getting started in email marketing, many people will believe, the more people they can get their list, the more likely they will find some customers. This may be true, but if you want to generate massive revenue with your list you want highly targeted people who are interested in what you have to say. People with large list usually have hundreds or thousands of subscribers, that aren't interested in what they have to say, and forgot how and why they signed up in the first place. The ones with small list, have a very responsive prospects -- to where if they send an email out today, tomorrow they could have several thousands of dollars in their bank account. This is only accomplished by: 1. sending laser targeted traffic to their website 2. Filtering the people they do and do not want subscribing to their list 3. Finally, by forming a relationship with their subscribers, by giving them massive value upfront in exchange for nothing. By doing these three things, while your list may be small, you income will be huge. So if you starting out, or struggling with email marketing -- always consider quality over quantity.