Big Fish, Little Pond

Discussion in 'General Marketing' started by garyfugere, May 5, 2005.

  1. #1
    I am in the hair styling content business. This industry has a unique primary keyword situation.

    65% of all women use the phrase "hairstyles" in their searches.
    35% of all women search on the phrase "hair styles"

    The vast majority of the competition is in the hairstyles race, so I though that if I optimized for the keyword phrase "hair styles" and after a lot of hard work it is start to pay off and I now ranked in the top 10 across the board in this smaller market.

    Now that we are getting near my goal of the #1 spot, I'm wondering if maybe I should become the small fish in the big pond.

    Any thoughts?
     
    garyfugere, May 5, 2005 IP
  2. Design Agent

    Design Agent Peon

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    #2
    I have the same situation with a couple of terms..
    Take the less competitive term first. Use both terms on the page etc. anyway, then slowly target the other term too.
     
    Design Agent, May 5, 2005 IP
  3. Dominic

    Dominic Well-Known Member

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    #3
    Your site would be well themed and matured by now, primed and ready to enter the one word serps and place well. Go for it.

    Once you climb one mountain and are making money from it, you just climb another.
     
    Dominic, May 5, 2005 IP
    e10 likes this.
  4. sinisa

    sinisa Peon

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    #4
    it is a typo thing...spelling mistakes

    there are more words like this one...

    airstyle
    hirstyle
    harstyle
    haistyle
    hairtyle
    hairsyle
    hairstle
    hairstye
    hairstyl
    hhairstyle
    haairstyle
    haiirstyle
    hairrstyle
    hairsstyle
    hairsttyle
    hairstyyle
    hairstylle
    hairstylee

    spelling mistakes can make u money
     
    sinisa, May 9, 2005 IP
  5. Cyclops

    Cyclops sensei

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    #5
    But if you don't get much of a click through rate those mispellings will be put on hold or disabled :(
     
    Cyclops, May 9, 2005 IP
  6. nevetS

    nevetS Evolving Dragon

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    #6
    It's a hard decision. If you are talking about your home page that you are targetting, then you are talking about potentially losing your position in your two word serps. It's a difficult prospect - give up significant traffic in order to garner additional traffic.

    you are faced with four options:

    1) create a new site, and use the power of your existing site to target the big term.
    2) drop one term and go for the other.
    3) try to go for two terms on one page.
    4) target an internal page at the one word term.

    I think 1) is your best option. Then you don't lose anything and you just stand to gain visitors. I recently did 2) and it's painful to experiment. 3) I don't think will happen. Not with competitive terms. You might gain marginal results (top 20) in both for the same page., but hitting top 5 for both would be extremely difficult. 4) is a good option if you can't live with 1,2, or 3 ;D
     
    nevetS, May 9, 2005 IP
  7. sinisa

    sinisa Peon

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    #7
    sorry if I may sound little stupid (Im new here... )

    my examples are made on Croatian web &I dont thing they can be used in international or high demand keywords ..but I have made a web page

    1 page - 1 word (or phrase) but you can put more than one..and it works..

    /proizvodi/majice.htm
    /proizvodi/majce.htm

    it works for majice and majce (majica is T-shirt on croatian ) it is no1 on both ...there are other trynihg to get than No1 spot...but nobody is thinikng about misspleing...

    I really dont understand how can you loose visitors by puttnig up a "typo" copy of original page ???

    please tell me more...
     
    sinisa, May 10, 2005 IP